tale of two states

IN JULY 2024, ADC PARTNERED WITH THE MASSACHUSETTS/RHODE ISLAND DISTRICT FOR THE UNITED PENTECOSTAL CHURCH INTERNATIONAL.

THE GOAL IN THIS REBRANDING WAS TO PRESENT A VISUAL THAT SPEAKS TO BOTH STATES, WHILE NOT LEANING TOO FAR IN TO ONE AND NEGLECT THE OTHER. THE RESULT WAS A FULL SHIFT AWAY FROM THE ORIGINAL BRANDING, FOCUSING ON THE NAUTICAL AND COLLEGIATE CULTURE OF THE AREAS, INCLUDING PLENTY OF BRAND MARKS AND MERCH OPPORTUNITIES AS WELL AS A UNIQUE ILLUSTRATED MASCOT INTEGRATION.